The back-and-forth movement of the wooden shuttle laying the weft of the fabric creates a rhythmic sound. The form of that sound wave translates for us into a design motif. That is the ‘Heartbeat of Handloom’.
Heartbeat is the most rhythmic sound expression in any living being. And we just discovered the heartbeat of every fabric made on a loom!
Launched on National Handloom Day Aug 7, 2019.
