Choolala Wearables, an endeavor spearheaded by Lakshmi Menon, is a shining example of her relentless commitment to championing women’s empowerment and fostering economic independence. As the visionary behind various impactful social projects under Pure Living, Lakshmi consistently exhibits a remarkable ability to transform discarded materials into initiatives that uplift different segments of society. Choolala Wearables, born from a simple observation during a visit to an Ayurveda Resort, has rapidly gained traction and holds a special place in Lakshmi’s heart.
The genesis of Choolala traces back to Lakshmi’s astute observation at a picturesque beachside resort, where she noticed the housekeeping staff routinely discarding coconut leaves. Drawing on her creative ingenuity, Lakshmi proposed the idea of crafting brooms from these discarded leaves, weaving a thin piece of cloth into the outer layer of sticks to create intricate patterns. This ingenious concept not only repurposed waste but also transformed it into aesthetically pleasing and functional brooms.
The resonance of Lakshmi’s handmade brooms was felt far and wide as images circulated on social media, prompting an overwhelming response with numerous requests pouring in. Recognizing the potential to create income opportunities for women in low-income groups, Lakshmi conceptualized Project Choolala. The term “Chool,” translating to broom in Malayalam, not only encapsulates the essence of the project but also symbolizes the sweeping changes it brings to the lives of women. Choolala Wearables represents more than just sustainable and artistic solutions; it serves as a conduit for women to work from the comfort of their homes, aligning seamlessly with Lakshmi’s broader mission of fostering economic empowerment and independence for women across diverse backgrounds.
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